Democrats Unveil Logo for 2024 Democratic National Convention

United Center to Display New Convention Logo as Journalists Preview Arena for Coverage Planning

CHICAGO – The Democratic National Convention Committee (DNCC) is unveiling the logo and initial branding for the 2024 Democratic National Convention in Chicago. Today, the logo will be displayed across the United Center as hundreds of journalists from across the country tour the arena, receive logistical briefings, and begin planning coverage for the convention from August 19-22. The United Center is where the Democratic Party’s formal nomination proceedings and evening programming will take place.

“This logo is designed to capture the strength, unity, and pride that people across the country have in the United States of America,” said DNCC Executive Director Alex Hornbrook. “Come August, our job will be telling a story that demonstrates these qualities to the American people and showcases the record and vision of President Biden, Vice President Harris, and Democrats.”

Using the typeface Decimal, the “DNC” in the logo stands for “Democratic National Convention.” The vertical text nods to the iconic vertical signage seen on convention floors used to identify state and territory delegations. The brand system incorporates design elements like the Chicago star to recognize the host city. Since the convention is focused on building a platform for President Biden, Vice President Harris, and Democrats to tell their story to the American people, the logo’s main iconography is a three-striped flag that aligns with the Biden-Harris brand. 

Today’s media walkthrough and logo unveiling marks a major milestone in convention planning. More than 450 journalists joined from across the country representing local, national, and international media outlets. The Chicago Host Committee welcomed media to town Wednesday night during a reception at Buddy Guy’s Legends in South Loop. 

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