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The Democratic National Convention will show America who Vice President Harris and Governor Walz are and what Democrats stand for.
CHICAGO – Today, for the first time in convention history, the 2024 Democratic National Convention Committee (DNCC) opened a credential request process designed to enable content creators to experience and capture a political convention like never before.
Similar to traditional media, the DNCC will provide credentialed creators with access to key spaces across the United Center and logistical assistance tailored to their needs. This allows them to cover the convention, connect with surrogates and VIPs, and share the convention experience with their audiences in a way that suits their media consumption and sharing styles.
Online:
Washington Post: Democratic National Convention will open media credentials to influencers
The Democratic National Convention Committee is ramping up its efforts to reach new, younger audiences and will for the first time ever credential content creators to cover its August convention in Chicago, where Democrats will meet to formally nominate President Biden and Vice President Harris for reelection.
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The move reflects the Democratic Party’s broader strategy to leverage relationships with social media influencers to expand their reach and boost turnout, particularly among key constituencies like young voters, who may not follow traditional news media.
Chicago Sun-Times: In bid for young voters, Democrats offer social media influencers press access to August convention
[Shermann “Dilla”] Thomas is among hundreds of influencers the Biden campaign, the Democratic National Committee and the Democratic National Convention Committee are courting. And beginning Friday, influencers will be able to apply for media credentials for the first time in convention history.
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In Chicago, the DNCC has hired full-time staffers, specifically assigned to influencer engagement. A convention spokesperson said a “team” will lead influencer engagement and will work closely with the Biden campaign and the DNCC digital partnership teams. Volunteers will help with on-site support during the convention.
USA Today: Democratic National Convention Committee will allow content creators to be credentialed
Gen Z’ers, start your filters.
The Democratic National Committee is giving content creators who are active on various apps a chance to showcase their online personas at its August convention in Chicago.
Social media influencers can receive media credentials similar to traditional news outlets, the party announced this week, which will give them access to “key spaces” at the United Center, one of the locations where convention activity will take place.
NBC News: Democratic National Convention invites social media influencers to attend
The Democratic National Convention will open its doors to social media content creators this summer, announcing in a news release on Friday that the media credential request process will be available to such influencers for the first time ever.
In an effort to connect with younger audiences, the convention will grant credentialed creators full access, including giving them opportunities to interact with surrogates and VIP attendees, logistical support, and the creative freedom to organically share their convention experience with their audiences.
FOX 32: Chicago DNC 2024: Content creators can apply for credentials
“Creators have revolutionized the way Americans consume information and content, and their innovations will continue to play a critical role in how the American people view not only this election cycle, but every election cycle moving forward,” said Cayana Mackey-Nance, Democratic National Convention Committee Director of Digital Strategy. “We are leveling the playing field between content creators and traditional media, and ensuring that more Americans than ever before are able to experience and engage with this critical part of our Democratic process.”
U.S. News: Social Media Influencers Can Now Cover the Democratic Convention
Looking to court younger voters and others who get their news from nontraditional sources, the Democratic National Convention Committee has for the first time opened its credentialing process to social media influencers who will get access and information alongside mainstream media.
“Similar to traditional media, the DNCC will provide credentialed creators with logistical assistance tailored to their needs, allowing them to cover the convention, connect with surrogates and VIPs, and share the convention experience with their audiences in a way that suits their media consumption and sharing styles,” it announced on its official website.
On Social Media:
@ahornbrook: “We are building a 21st century @DemConvention and that means reaching voters wherever they get their news. Excited to be the first convention to credential content creators alongside traditional media. 59 days to go!”
@thematthill: “NEWS: For the 1st time, the @DemConvention is opening its media credential application to content creators to meet Americans where they are & tell the story of @JoeBiden in as many places as possible.”
@emilymsoong: “We are meeting Americans where they are and making sure they know what’s on the line in November, no matter how or where they see their content.” – @thematthill More from @dylanewells today on the 2024 @DemConvention credentialing content creators:”
@norakatekeefe: “Creators have revolutionized the way Americans consume information and content, & their innovations will continue to play a critical role in how the American people view not only this election cycle, but every election cycle moving forward,” @cmackeynance.”
@samcornale: “This is rad.”
@erikagudmundson: “Cannot wait to see how content creators bring the upcoming @DemConvention and its positive vision for America to entirely new audiences. @JoeBiden + @KamalaHarris + the best pieces of patriotic flair 🥳📣🎀🤠ever… I can only imagine the tiktoks!”
@TinaSfon: “Shermann “Dilla” Thomas is among hundreds of influencers the Biden campaign, the DNC and the DNCC are courting. And beginning Friday, influencers will be able to apply for media credentials for the first time in convention history.”
@ZerlinaMaxwell: “Smart!”
@GunaRockYa: “For the first time in convention history, the @demconvention is launching a credential request process designed for content creators to cover the Democratic National Convention in Chicago. Learn more: https://demconvention.com/news/news/democratic-national-convention-opens-credentials-to-content-creators/ #DNC2024”
@FPWellman: “This is cool. — For the first time in convention history, the @demconvention is launching a credential request process designed for content creators to cover the Democratic National Convention in Chicago. #DNC2024”
@finneyk: “Looking forward to @DemConvention !!”
@DNCNatives: “Calling all Indigenous Content Creators: MAJOR NEWS: For the first time in convention history, the @demconvention is launching a credential request process designed for content creators to cover the Democratic National Convention in Chicago. #DNC2024”
@DJKoessler: “The days of producing a convention only for TV audiences are behind us. The @DemConvention and @BidenHQ teams get it — smart strategy for our big-tent party and great news for the many Americans who’ll get to experience convention without changing their media habits.”
@tify330: “Love this and hope @josecanyousee can get this credential for the convention. It would be so dope to see one of our fellow #OGKhive get this type of access as well as a few others who are advocates for #BidenHarris2024 on here and TikTok 🤞🏽”
The Democratic National Convention will show America who Vice President Harris and Governor Walz are and what Democrats stand for.